A seasoned marketing, production, and content strategist with a decade-long journey in ​the vibrant world of entertainment I have a flair for crafting compelling narratives and ​innovative marketing campaigns. Fueled by a fervent dedication to the power of ​storytelling, I've carved a path marked by a blend of creativity and strategic prowess.

Outside of work, I share my life with my husband and our beloved senior chihuahua mixes, ​Clifford and Bruno. I channel my passion for craftsmanship into an Etsy shop, where I meld ​traditional woodworking techniques with laser cutting technology to create unique home ​decor and as a licensed travel advisor I specialize in boutique, pet-friendly travel.

that's me!

Video

video

“take me to the taper”

Showcasing the Mark Taper Forum's Legacy and Impact

A multi-faceted marketing campaign to increase subscribers ​to the Mark Taper Forum. Utilizing original video content, ​digital advertising, out-of-home ads, and strategic ​partnerships, we aimed to showcase the Forum as a premier ​destination for immersive theatrical experiences.

Winner!

2020 Telly Awards

GOLD WINNER: Mixed Media — Social Video

BRONZE WINNER: Social Video General-Arts & Entertainment

Five videos were produced as a part of the larger campaign:

• “Where Legends Are Made” (above)
  
• An animated video that features the significant history of ​past Taper shows.
  
• “What the Taper Means to Me: Artists
  
• Interview series shot on the Taper stage featuring Taper ​artists sharing what the theatre means to them.
  
• “What the Taper Means to Me: Audience (top left)
  
• Second video in the series, featuring Taper audience ​members sharing what the theatre means to them.
  
• Drone Video
  
• Exploring the Taper and new Music Center Plaza via ​drone.
  
• "Taper Talks" (bottom left)
  
• A new interview video series featuring poet Yazmin ​Monet Watkins
  

Production and Creative: Emyli Gudmundson, Kyle Hall | Creative Director for Marathon DGTL:

Chris Morrissey | Videographer (Marathon): Justin Namon, Alexander Bergman | Editor (Marathon): ​Wenquan Pan

video

Behind the Scenes Magic

Brand awareness and fundraising video campaign to turn the spotlight to all of the people off stage that bring theatre to life ​everyday at Center Theatre Group, both before the world paused in March 2020 and after we were able to raise the curtain again in ​Fall 2021.

• A Day in the Life – February 2020 (below left)
  
• A glimpse into each and every department at CTG, showcasing those behind the scenes that make ​the onstage magic possible.
  
• Together Again – Fall 2021 (below right)
  
• When we were able to open the theatre doors again after the pandemic, we revisited all the ​departments to see what they were working on.
  

Video

MIKE BIRBIGLIA:

The Old Man + the Pool

Making a Splash

By leveraging exclusive video footage featuring celebrity guests in attendance, our ​campaign made this show the place to be. Shooting high quality, engaging video content of ​the show itself also helped highlight the show as a comedy special with a theatrical twist.

• Opening Night Red Carpet Video (below)
  
• I conducted all red carpet interviews and gathered audience testimonials, capturing firsthand ​enthusiasm and feedback.
  

Director, Writer, & Producer: Emyli Gudmundson | Video Production & Editing: Cinevative | ​Featuring Mike Birbiglia in 'The Old Man and the Pool' directed by Seth Barrish.

Fun Fact

I pioneered the company's inaugural, dedicated Steadi-cam shoot ​for B-roll, bringing the camera and subsequently the viewer ​onstage with the performer for an incredibly engaging, scroll-​stopping video.

video

2:22 – A GHOST STORY

Theatre of the Supernatural

Diving into the supernatural world of "2:22 A Ghost Story" was an adventure in marketing. We spooked audiences ​with tantalizing teasers, jump scares, and mysterious hints, immersing them in the eerie atmosphere of the play. By ​leaning into the spooky vibes, we hooked their interest and got them excited to experience the spectral thrills ​waiting for them onstage.

• Teaser Trailer (above, left)
  
• Before there was video footage available from the show, ​I used our cast photography to create a TV spot/ teaser ​trailer.
  
• Video Trailer (above, right)
  
• I produced a four camera shoot to capture footage of ​the show and scripted this teaser to be used in digital ​advertising and social media.
  
• TikTok “If You Like...” (far left)
  
• As an entirely new play, we wanted to hint at what the ​show is similar to without revealing any of the details.
  
• Opening Night Testimonials (left)
  

Video Director, Writer, & Producer: Emyli Gudmundson | Video Production & Editing: Cinevative ​Featuring Constance Wu, Anna Camp, Adam Rothenberg, and Finn Wittrock in '2:22 A Ghost Story' ​Directed by Matthew Dunster

video

social first

Elevating Our Social Presence

With our social media team, I spearheaded the transformation from neglecting TikTok to ​pioneering innovative content tailored exclusively for the platform.

• “Everybody’s Talking About Jaime” Cast Interview (far left)
  
• The musicals leads, Layton Williams and Bianca del Rio (RuPaul’s Drag Race Season 6) ​interview each other
  
• Wes Anderson at the Costume Shop (left center)
  
• Following the popular ‘Wes Anderson’ TikTok trend, we toured our incredible prop and costume shop.
  
• 1776 Red Carpet (right center)
  
• I conducted opening night red carpet interviews with the cast and audience of 1776 asking them questions about. ​the signing of the Declaration of Independence
  
• The Secret Garden Pretty Girls (far right)
  
• Weekly, I sent our performing casts ideas of TikTok trends to try and bring the audiences backstage. This is The Secret ​Garden cast flawlessly executing the “Pretty Girls” trend.
  

video

a transparent musical

Spotlight on 'A Transparent Musical'

In our marketing campaign, we highlighted the musicals fresh take on a beloved TV show, featured our incredibly talented, ​diverse cast, and invited audiences behind the scenes. Through teasers and sneak peeks, we showcased the creative process, ​promising an immersive experience for all.

• “Chosen Family” – Rehearsal Video (top left)
  
• A new trend in musical theatre marketing was showing performers in rehearsal. This helps tease out the songs and musical ​style if it’s a new musical and the incredible talent of the cast. Our first video for this show was Peppermint (RuPaul’s Drag ​Race) performing “Chosen Family” with the cast.
  
• Creative Team Interview Video (bottom left)
  
• One of the best ways to talk about new work is to hear directly from the people who made it. I had the pleasure of ​interviewing writers Joey Soloway, Faith Soloway, and MJ Kauffman about their work.
  
• Opening Night Video (top right)
  
• Featuring a star studded red carpet of LGBTQ+ celebrities, I conducted interviews to generate excitement for the show.
  
• B-Roll Montage (bottom right)
  
• A compilation of four songs from the musical to showcase the show’s humor, gravity, emotion, and hope.
  

Key Competencies

Strategy • Video Production • Interviewing • Creative Vision • ​Event Coverage • Scheduling

Results

• Surpassed advance ticket sales goals by 143%

• 7% increase in followers following rehearsal video release

Director, Writer, & Producer: Emyli Gudmundson | Video Production & Editing (Rehearsal Video):Cinevative | Video Production (Interview Video): HMS | Featuring the company and writers ​of 'A Transparent Musical' Directed by Tina Landau

Video

the secret garden

Regrowing The Secret Garden

For 'The Secret Garden,' our campaign embraced timeless ​nostalgia, enchanting audiences with captivating imagery and ​engaging video content. We crafted a journey into the magical ​world of the secret garden, enticing viewers to rediscover the ​wonder of this beloved classic.

• B-Roll Montage (right)
  
• Using steadicam video on stage combined with live ​performance footage, we created this montage to ​showcase the most memorable moments of The Secret ​Garden.
  
• ‘Hold On’ performed by Julia Lester (below)
  
• In addition to the montage, we release three full song ​videos including ‘Hold On’ performed by Julia Lester ​(‘High School Musical: The Musical: The Series”)
  

ph​otography

Reviving The Secret Garden:

Orchestrating a captivating marketing photoshoot ​from inception to execution and blending nostalgia ​with innovation.

Creative Direction, Production, & Styling: Emyli Gudmundson | Pictured: Sierra ​Boggess, Julia Lester, and Sadie Reynolds | Photography by: Kim Newmoney | ​HMU: Michelle Quaranta | Location: Huntington Gardens | Additional ​Retouching & Composition: Deanna McClure

ph​otography

clyde’s

Respect the Recipe:

Inspired by the description of a woman ‘who may or ​may not be the devil’ running a roadside sandwich ​restaurant, our collaborative effort with production ​designers aimed to evoke intrigue and leave a ​lasting impression.

Creative Direction & Production: Emyli Gudmundson | Pictured: Tamberla Perry | Photography by: Kim Newmoney | MUA: ​Michelle Q Beauty | Wigs: Shaunte Williams | Costumes: Jennifer Moeller with Rashon Wilson, Caylyn Dabney | Retouching & ​Composition: Deanna McClure

The Comedian in the Pool: Showcasing Mike Birbiglia's comedic ​brilliance through an innovative photoshoot concept.

Creative & Production: Emyli Gudmundson | Pictured: Mike Birbiglia | Photography by: ​Kim Newmoney

ph​otography

2:22 – A GHOST STORY

Production: Emyli Gudmundson | Pictured: Constance Wu, Anna Camp, Adam Rothenberg, Finn Wittrock | Photography ​by: Luke Fontana, Maxwell Poth, Joan Marcus | HMU & Grooming: Rachel Burney, Marissa Marino, Jenni Novac, ​Madison McClain, Bridget Brager, Molly Greenwald | Retouching & Composition: Deanna McClure, Javier Vasquez

ph​otography

King james

A Slam Dunk: Spearheading the conceptualization process and overseeing ​post-production, we crafted a compelling vision to convey the narrative, evoke ​emotions, and showcase the cast on a dynamic set. The resulting photography, ​adopted as key art for the Broadway run of 'King James,' reflects the success of ​our collaborative efforts in visual storytelling.

Featuring Abbott Elementary’s Chris Perfetti

Creative Direction & Production: Emyli Gudmundson | Pictured: Chris ​Perfetti, Glenn Davis | Photography by: Luke Fontana | Costume Design: ​Samantha C. Jones | Scenic Design: Todd Rosenthal | Retouching & ​Composition: DeannaMcClure, Javier Vasquez

Inspiration

Final Photo

Broadway Key Art

deck design

campaign strategy

TodayTix Group branded deck designed to excite and align all in-house subject matter experts around top Q1 events and goals. View full deck ​here. (Pricing and goals have been removed).

Key Competencies

Strategy • Campaign Planning • Presentations • Process ​Standardization • Team Leadership

Results

• Campaign for ‘KATE’ achieved 457% of sales goal

• ‘KATE’ digital ad created after this presentation was top ​performing ad running in North America for the next month.

deck design

campaign strategy

Brand overview deck for ‘The Box by Dr Ava; Summer ‘21’ a client of Dia Creative. View full deck here.

deck design

campaign strategy

View full marketing plan for 'The Secret Garden' HERE

deck design

Photoshoot inspiration

Deck used to present plan, inspiration, and overview for a photoshoot for The Secret Garden. View full deck here and final shoot here.

deck design

project recap

Project pitch deck template for Two Dog Circus, to update as needed by the client. View full suite of templates for Two Dog Circus here.

deck design

partnership pitch

Custom pitch deck for TodayTix to pitch a partnership with Disneyland, with bespoke graphics and copy perfect for Disney. View full deck here.

Copywriting

From the creators of the hit Amazon series comes a ​groundbreaking and timely new musical that’s ​delightfully queer, unapologetically Jewish, and ​radically joyful.

Welcome to the JCC! Get ready for a remarkable theatrical ​experience with A Transparent Musical–an innovative and irresistible ​new musical based on the hit Amazon Prime original TV show by Joey ​Soloway. Follow Ali Pfefferman, brought to life by Only Murders in the ​Building’s Adina Verson, as they navigate the ups and downs of self-​discovery. Ali's Los Angeles Jewish family is filled with secrets, but ​when their parent, Maura, transitions to the transgender matriarch ​she always knew she was, the family is forced to confront their own ​identities and navigate their relationships with each other.

Through a revelatory story of acceptance and self-expression, A ​Transparent Musical explores the intersection of Jewish and queer ​history while celebrating the imperfectly human aspects of a ​universally relatable family.

copywriting

our dear dead drug lord

This roller coaster ride through the trials and

terrors of girlhood

In this fierce and feverish comedy from breakout playwright Alexis Scheer, ​a gang of teenage girls gathers in an abandoned treehouse to summon ​the ghost of Pablo Escobar. Are they messing with the actual spirit of the ​infamous cartel kingpin? Or are they really just messing with each other?

Intimate in nature yet universal in its ability to explore the need to ​connect, the play is an unflinching and powerful reminder of what it means ​to be human. As it races to its startling conclusion, audiences will be left ​catching their breath. A rollercoaster ride through the danger and ​damage of girlhood, Our Dear Dead Drug Lord proves navigating ​adolescence may be more perilous than communing with the dead.

copywriting

the secret garden

Unlock the magic within.

The Secret Garden blossoms again for a new generation by the ​original creators, Tony Award and Pulitzer Prize winner Marsha ​Norman and Grammy Award®-winning composer Lucy Simon. ​Follow young, orphaned Mary Lennox as she's sent from her home ​in India to live with her reclusive uncle on his haunted English ​country estate. Guided by an exceptionally beautiful score, Mary's ​unapologetic curiosity and the help of unlikely companions send ​her on a thrilling quest to untangle the pieces of her family's past ​and, most importantly—discover herself.

copywriting

the secret garden

‘The Secret Garden’ META ads by value prop

Copywriting

into the woods

‘Into the woods’ meta ads by targeted audience

Copywriting

advertising copy

‘a transparent musical’ meta ads by targeted audience

emyli.gudmundson@gmail.com

507.951.2506

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